Product Marketing Manager

Product Marketing Manager

Location: Remote
Company: SecurityScorecard

About SecurityScorecard:

SecurityScorecard is the global leader in cybersecurity ratings, continuously monitoring the cybersecurity health of over 12 million companies across 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh, the company’s patented rating technology is trusted by over 25,000 organizations for purposes such as self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting. SecurityScorecard’s platform enables companies to identify and fix cybersecurity risks, making their digital environments more secure.

Headquartered in New York City, SecurityScorecard has earned accolades such as “Best Workplace” by Inc Magazine, “Best Places to Work in NYC” by Crain’s NY, and one of the top 10 hottest SaaS startups in New York for two years in a row. The company was also named to Fast Company’s list of the World’s Most Innovative Companies for 2023 and recognized as one of the Achievers 50 Most Engaged Workplaces of 2023. SecurityScorecard is proudly backed by world-class investors, including Silver Lake Waterman, Moody’s, Sequoia Capital, GV, and Riverwood Capital.

About the Role:

SecurityScorecard is looking for an experienced and results-driven Product Marketing Manager with a deep understanding of cybersecurity and supply chain risk. As the Product Marketing Manager, you will play a pivotal role in positioning and communicating the value of SecurityScorecard’s core and emerging products. The ideal candidate will have at least 5+ years of product marketing experience in the cybersecurity space and a proven track record of marketing technical solutions to both technical and non-technical audiences.

This is a remote role that offers the opportunity to shape product messaging, collaborate cross-functionally, and develop strategies that drive customer adoption and market growth.

Key Responsibilities:

• Industry Expertise:
  Develop a deep understanding of cybersecurity and supply chain risk concepts, tools, and methodologies. Leverage this expertise to shape the messaging and positioning of SecurityScorecard’s products.
• Product Positioning & Messaging:
  Create clear, concise, and compelling product positioning that differentiates SecurityScorecard’s solutions in the market. Translate complex technical features into tangible benefits for both technical and business audiences.
• Go-to-Market Strategy:
  Collaborate with cross-functional teams (including sales, product management, and marketing) to develop and execute go-to-market strategies, including product launches, marketing campaigns, and customer engagement plans.
• Sales Enablement:
  Equip the sales team with the necessary tools and resources, including sales presentations, training materials, and product messaging, to effectively communicate the value of SecurityScorecard’s offerings to prospects.
• Market Analysis & Research:
  Conduct market research and competitive analysis to identify trends, customer needs, and opportunities. Use insights from research to inform product marketing strategies and ensure the product’s competitive edge.
• Content Creation:
  Develop high-quality marketing collateral, including whitepapers, case studies, blog posts, presentations, and website content that clearly communicate the benefits and value of SecurityScorecard’s solutions.
• Collaboration:
  Work closely with the product management team, sales, and other marketing teams to ensure product marketing strategies align with broader company goals and revenue objectives.

Qualifications:

• Experience:
  • 5+ years of product marketing experience, specifically within the cybersecurity industry.
  • Strong understanding of cybersecurity and supply chain risk concepts.
  • Proven ability to develop compelling product positioning and messaging that resonates with both technical and non-technical audiences.
• Skills:
  • Results-oriented with a fast-paced mindset and the ability to execute marketing initiatives quickly.
  • Excellent communication and collaboration skills, with experience working across cross-functional teams.
  • Strong market analysis skills, with the ability to analyze data and derive actionable insights.
  • Ability to create impactful content (whitepapers, case studies, presentations, etc.) that effectively communicates product benefits.
• Education:
  • Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.

Benefits:

• Competitive salary with quarterly performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• 401(k) retirement savings plan.
• Professional development opportunities and ongoing training.
• A collaborative and inclusive company culture.

The total compensation (base + bonus) for this role is $135,000 OTE. Actual compensation will vary depending on factors such as experience, qualifications, and location. Employees may also be eligible for equity and other company benefits.

SecurityScorecard’s Commitment to Diversity:

SecurityScorecard is an equal opportunity employer and embraces diversity. We believe that our team is stronger when we hire individuals with diverse backgrounds, perspectives, and skill sets. We make hiring decisions based on merit and do not discriminate on the basis of race, color, religion, national origin, sex, gender identity, sexual orientation, age, marital status, disability status, or any other protected category.

We also consider qualified applicants regardless of criminal history, in accordance with applicable law. If you need assistance or accommodations due to a disability during the application process, please reach out to us.

Join SecurityScorecard and help us build the future of cybersecurity!